About Jeff Bell
Step Up For Safety

Jeff was an hourly worker at a large paper mill and helped implement Behavioral Based Safety (BBS) at his plant back in the mid-nineties. He had pulled back from his role in safety when his and his family’s lives were changed forever with the phone call that his son Brian, a college student with less than a week left on his junior-senior summer job had been killed in a workplace accident. Because of Brian’s death Jeff rededicated himself to working in safety and became the facilitator of his plant’s BBS process. Jeff says “I will do anything to keep another family from receiving the call that our family received on the day that Brian died.” Jeff Bell

The inspiration for his presentation “Brian’s Story” came one day while he was sitting in an audience at a major safety conference. A CEO of a Fortune 500 company was making the keynote speech and commented “The toughest thing you can ever do is to pick up the phone and call someone and tell them that their loved one is not coming home.” Jeff thought to himself, “There is one thing tougher than that, being on the receiving end of that phone call.” Because of that statement Jeff developed “Brian’s Story” with the goal of sharing his presentation to as many people as possible to inspire them to get involved in a safety culture that works to prevent such tragedies.  His presentation is not only a tribute to Brian, but a call for people to intervene with their co-workers when they see something unsafe.

Jeff draws on his 44 years of experience in the paper industry when delivering his powerful and moving presentations. His presentation resonates with the hourly workforce because he’s not a guy in a suit; he’s a guy that worked in the trenches just as many of them have.
In 2009, when his company declared bankruptcy he was reassigned to his regular hourly job, recovery boiler operator, from which he retired in March 2017.

Jeff has 20 years of practical experience in Behavioral Based Safety (BBS), and has implemented and facilitated successful BBS processes. He is one of the top rated presenters at the BST Users conference, where he has presented annually since 2007. He receives rave reviews as he travels across the U.S. and Canada speaking at many industrial sites.

“I truly believe that everyone can make a difference in safety. But you can’t do it sitting back and waiting on someone else to do it. You have to “Step Up to Make a Difference.”  Jeff Bell


“We Live On In the Hearts of Those We Live Behind”